Brawley sits in the northern Imperial Valley, a historic cattle and agriculture town best known for the annual Cattle Call rodeo and a farming economy of cattle, produce, and food processing. Downtown Brawley retains its early-20th-century commercial character, while the Westside, Eastside, and Northside neighborhoods hold a mix of older homes and modest post-war construction, and the Industrial Park anchors employment on the edge of town. With affordable prices, a stable ag workforce, and demand from families tied to the valley's year-round growing seasons, Brawley is a steady, income-driven market for hands-on investors.
Fidelity Funding serves Brawley with the kind of fast, direct private capital that agricultural-town deals require. We underwrite on the asset, not on committees, funding fix-and-flip, DSCR rental, bridge, and small commercial projects with closings in 5 to 10 business days. Whether an investor is rehabbing a dated home near Plaza Park to rent or repositioning a small commercial building downtown, our asset-based approach keeps capital flowing where local banks often hesitate.
Brawley's combination of $192K-range housing basis and steady working-population rental demand produces some of the cleaner DSCR yields in California.
Most Brawley files we fund are DSCR rental holds against a $192K-range entry basis with steady working-population tenant demand. Local pocket coverage includes Downtown Brawley, Westside, Eastside, Northside, Industrial Park, Plaza Park and adjacent Brawley submarkets.
Estimated local median: $192K · Typical loan range: $125K – $240K · Top program: DSCR rental and small commercial
Most Brawley private money loans we fund range from $125K to $240K, sized against an estimated local median around $192K. Loans outside that range are case-by-case based on parcel and scope.
For Brawley, our highest-volume program is DSCR rental and small commercial. We also fund bridge, construction, commercial, and DSCR rental scenarios in this market.
We finance single-family flips, buy-and-hold rentals, and small commercial buildings, all common in Brawley's affordable, ag-driven market.
Yes. Steady demand from the agricultural and food-processing workforce provides the consistent rents that make DSCR loans work in Brawley.
We can. Our fix-and-flip program covers up to 90% of loan-to-cost plus 100% of rehab, so heavier renovation projects are a good fit.
Once title and appraisal are complete, we typically fund in 5 to 10 business days through the county's standard escrow and recording process.
Fidelity Funding Corp · Direct California private money lender since 2006
450 N Brand Blvd, 6th Floor · Glendale, CA 91203 · Mon-Fri 8AM-6PM PT